Love Marketing Again: We love ROI as much as our clients do.

We love a good layout. We love a great headline. We adore typefaces, borders and textures.

We’re crazy about brilliant user experiences on websites. Mad about insightful strategies.
Nuts for clever PR. Besotted with new, interactive technology. Passionate about ads.
But above all else, we love results.

We believe that marketing is the most effective way for a company to grow and increase its revenue and value. It should increase customer loyalty, and increase the number of people who identify with the company. It should increase sales. We aim to make people smile and make people like your brand. We dream of making people rush out to get your logo tattooed on their shoulder using the correct Pantone range, in strict adherence to the brand style guide.

We aim high.

Ultimately, we believe that every marketing activity should be an investment, not a cost. And when business people and marketing managers understand that we’re as focused on their results as they are, and they understand what we can do for them, they start to love marketing again too.

JULY SCHOOL HOLIDAYS PROMOTION

CAMPAIGN OBJECTIVES

• Increase centre sales in July by 3.0%

• Increase centre traffic by 7.0%

• Publicity – generate $10,000 of positive publicity relating to the campaign

• Increase Facebook fans by 300

BRIEF DESCRIPTION

We were appointed to develop a creative campaign to promote the Dinosaur exhibition at Garden City Shopping Centre, and draw parents and kids to visit the centre during the school holidays. This increased visitation then needed to drive sales during this period.

A combination of traditional media (radio, press) and non-traditional outdoor media was used. The main entrance to the shopping centre was covered with an oversized image of a Dinosaurs breaking into the centre, creating an interesting pre-launch teaser for shoppers. An Instagram competition added to the engagement with our target market. Traditional PR generated publicity in local and metropolitan press and other parent-specific channels.

CAMPAIGN RESULTS

• 415 new Facebook likes in 16 days

• The most popular post on Facebook gained 91 likes, 27 comments, was shared 30 times and reached 3056 Facebook users organically

• A total of 5000 people visited Dinosaur Adventures, averaging more than 350 attendees daily across 2 weeks

• The accumulated PR value was over $48,000 worth of media coverage

• The Instagram campaign attracted 218 entrants, and resulted in additional media coverage due to the nature and quality of the submissions

BRAND DEVELOPMENT AND LAUNCH

CAMPAIGN OBJECTIVES

• Re-brand WA Local Government Superannuation Plan to WA Super

• Retain the vast majority of WALGSP members

• Communicate the launch of the new brand without affecting existing values and ethos of the business

• Develop a new visual branding for WA Super incorporating key research findings

• Create a new website, reflecting the new branding

• Launch the new brand to internal stakeholders first and then to the general public

BRIEF DESCRIPTION

The brand development was based on comprehensive market research, and the communication strategy was formulated to address brand values, proposition, mission and promise.

The two stages of the campaign included:

Communication to members and internal stakeholders(employees), customised items including personalised DM and eDM, a launch event with video, a brand presentation, a welcome pack, radio commercials, full page press ads in major WA newspapers, the new website, SEM/SEO campaign, bus advertising and online media advertising.

CAMPAIGN RESULTS

• Met the required retention rate among existing members

• Perceived brand values retained by members and internal stakeholders

• High exposure to general public

BEST DOCTORS SECOND OPINION

CAMPAIGN OBJECTIVES

• To inform HIF's eligible members that they are able to access the services provided by Best Doctors

BRIEF DESCRIPTION

Best Doctors is a service offered by HIF to give members remote access to the world's leading medical specialists for a second opinion on any medical condition or diagnosis. 3geeks created the campaign name "Second Opinion", and produced case studies in the form of a personalised eDM and direct mail. Designed to look like medical records, the creative executions took recipients on a journey of touching, real-life case studies in which people had been misdiagnosed. In all cases, Best Doctors were able to correct the treatment, or improve the prognosis for the patients, or even save the patients’ lives.

CAMPAIGN RESULTS

• The aim of the campaign was not necessarily to have a direct increase in the number of HIF members using the Best Doctor services, but to increase awareness that their health insurance company provides it.

NEW E-NEWSLETTER

CAMPAIGN OBJECTIVES

• Provide an online version of the Newsletter

• Increase the number of subscriptions

• Increase the number of donations

BRIEF DESCRIPTION

3geeks was appointed to develop Silver Chain's first online version of their Newsletter, to spread its distribution and convert more users to sign up for it. The goal was also to take this opportunity to ask for clients help with donations.

Our approach was to restructure the content into a template that was more suitable for the digital environment, but to keep an intuitive navigation that resembles the act of reading an actual Newsletter. The template was designed to include two buttons with calls to action that direct users to subscribe to the e-Newsletter, and to make their donation online.

We also developed an eDM to introduce the e-Newsletter to the users that were already subscribed. The content of the eDM comprised an introduction to the e-Newsletter, an introduction to the main articles, a link to access them directly and a button to access the Donation page.

CAMPAIGN RESULTS

• Positive feedback from the internal team and clients

• Increase in subscriptions to the e-Newsletter

• Increase in people accessing the website

ONLINE LEAD-GENERATION CAMPAIGN

CAMPAIGN OBJECTIVES

• To implement a targeted, cost-effective online campaign in order to bring in new leads.

BRIEF DESCRIPTION

Smart Security had seen a decline in online marketing success and wanted 3geeks to review their strategy and implement a new one to generate new leads. The solution provided to Smart Security included a targeted Facebook campaign, keyword research, setting up a tiered Adwords campaign, creating compelling Facebook and Adwords ads, and monitoring the results.

Every single measurable parameter was improved over Smart Security’s previous campaign.

CAMPAIGN RESULTS

Google

• Increased impressions by 803%

• Increased click throughs by 661%

• Decreased CPC by 34%

Facebook

• Increased clicks by 180%